Organizations operate in a dynamic society. They are increasingly held accountable for their behavior, choices, and role in society. Not only by customers, but also by employees, stakeholders, and NGOs. As a result, the role of an organization goes beyond selling a product or service or offering a brand experience; it is the social relevance that determines the resilience of the reputation. A strong brand reputation does not just happen. It's not just about what you do, but especially about why you do it and what social impact you make with it.
Brands that do this well are Rituals and Interpolis. In addition to Rituals' mission to transform daily routines into meaningful moments by paying attention to the small moments of happiness in life through various wellness products, they are also committed to a better world. For example, they introduced the 10% Profit Pledge to improve the well-being of people and the planet. From this year, they will spend 10% of their net profit on charities such as Super Chill, Tiny Miracles, and Unicef. This contributes to a positive image that goes beyond just their products. Insurer Interpolis also strongly profiles itself in the field of road safety. Together with stakeholders, they are working on their ambition: 0 road fatalities by 2050. Through impactful campaigns aimed at awareness and prevention such as Smoorverliefd with Snelle and Mis Niks with Danique, they demonstrate their social involvement and build a strong brand reputation.
At numen, we believe in the new way of PR: connecting with society from the core of your organization.
With our 'Resilience Model,' we help brands and organizations discover their social theme that fits the DNA of the organization. The theme forms the basis on which we can make long-term social impact. After we have found the appropriate theme, we develop a strategy with tactics and storytelling suitable for the different target groups of the organization and suitable for different channels. From creative PR campaigns, CEO positioning, internal communication, or TikTok campaigns.
Importance: how important is the theme in society?
Value aligned: does it fit the core values of the company? Is this topic appropriate for the organization's DNA?
Neglected: has the social theme already been embraced by other equivalent companies?
Doable: Can we link measurable results to it?
Brands that not only survive in times of crisis but emerge stronger. Brands with stakeholders who support them when things get difficult, because they feel the story is right.
Vraag je je af hoe je de maatschappelijke initiatieven van je organisatie effectief kunt communiceren? Of ben je nog op zoek naar de juiste initiatieven die aansluiten bij de waarden van je bedrijf en weet je niet waar je moet beginnen? Wij komen graag langs voor een kop koffie.