Research shows that 67% of Dutch people crave visible and outspoken CEOs (Motivaction, 2025). Yet many leaders remain silent; they do not speak out or engage in important discussions. For various reasons, they do not embrace thought leadership, and this reluctance leaves opportunities unutilized. Because strengthening brand image, attracting top talent, and influencing important stakeholders requires more than just creative brand campaigns.

Entrepreneurship in the 21st century is about taking responsibility and inspiring others. We help individuals and brands find their boundless strength with distinctive thought leadership strategiesand sharp storytelling. We translate this into various channels, from LinkedIn and TikTok to speaker events, opinion pieces, interviews, and presentations for important stakeholders.

PR is our starting point here. We are firmly convinced that you need to precisely sense what is going on in society. Thanks to our deeply rooted journalistic love and expertise, we are uniquely able to recognize social trends that are valuable to communicate about.

A targeted media training for the management at the beginning of the process is crucial. This not only involves effectively telling the organization's story, but also integrating the personal story of the CEO or other management members – including their motivations and career path. This creates credibility for your CEO profiling and a deeper connection with the public.